Understand your page Insights

Choose a page and date range

Open Insights for the selected page and choose a reporting range. Free includes seven days of history; Starter and Pro include 90 days. Compare periods with similar lengths when reviewing changes.

Read the main metrics

Page views count visits to your page. Unique views help distinguish repeat activity from different visitors. Clicks count recorded interactions with destinations, while unique clicks and engaged visitors help you understand how widely people interact. A visitor can click more than once, so views and clicks do not need to match.

Review individual links and collections to see what attracted attention. Daily totals and audience breakdowns add context. Short-link visits and dynamic QR activity are also useful when comparing ways of sharing.

Turn results into a useful next step

Give a new page time to collect traffic. Small numbers can vary widely and do not prove a design succeeded or failed. If you rename a link or change its URL, older activity can still belong to the same link. Review the dates alongside the content you were sharing then.